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Why Apple stock has plunged 15% from its all-time high

Business News - 3 hours 48 min ago
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MH370: Searches for debris on Reunion Island and beyond

CNN World - 3 hours 52 min ago
The shoreline of Reunion Island in the western Indian Ocean is being scoured for more debris that could be linked to missing Malaysia Airlines Flight 370.
Categories: International News

CVS banned tobacco. Now its sales are hurting

Business News - 3 hours 54 min ago
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How Google designs for the blind

Business News - 3 hours 55 min ago
Laura Palmaro was 10 years old when she rubbed her eyes and noticed something was wrong with her vision. She had a hemorrhage in the left eye and lost central vision, part of a rare condition called choroidal osteoma.

Locust swarms plague southern Russia

CNN World - 3 hours 57 min ago
Millions of locusts have descended on farmlands in southern Russia, devouring entire fields of crops and causing officials to declare a state of emergency in the region.
Categories: International News

Five U.S.-trained Syrian rebels captured

CNN World - 3 hours 57 min ago
The U.S. now believes five of the 60 Syrian rebels it trained and equipped have been captured by al Nusra in recent days and one rebel was killed, according to a senior defense official.
Categories: International News

Robin Williams' son and San Quentin inmate teach finance behind bars

Business News - 4 hours 8 min ago
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The high cost of being transgender

Health - 4 hours 12 min ago
Categories: Health

New Chevy Volt drives way longer on a charge

Business News - 4 hours 22 min ago
The new 2016 Chevrolet Volt going on sale later this year will go about 40% farther on a single electric charge than the previous model, according to EPA tests.

United, Air Canada are latest airlines refusing to carry big game trophies

Business News - 4 hours 29 min ago
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Is NYC-London in 90 minutes a flight of fancy?

Business News - 4 hours 34 min ago
Does an hour and a half flight from New York City to London sound too good to be true?

Hip-hop dancer, college dropout: I look like an engineer

Business News - 4 hours 51 min ago
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Agency Finds Niche for Clients With Small Budgets

Features - 4 hours 53 min ago
Five words or less

(NewsUSA) - It goes without saying, but the advertising industry has taken a hit over the last 20 years and has had the difficult job of reinventing itself. To its credit, it has found a foothold through the millennium's new favorite buzzword: branding. It's not just a slogan (although the words may be interchangeable), but something short and snappy that embodies an organization, such as "Got Milk?" "Just Do It" or "I'm Lovin' It."

While these Fortune 500 companies have deep coffers to spend on promotional advertising, be it a national campaign or a one-time million dollar Super Bowl ad, your average business does not.

So what's a fledgling business with a small budget to do? Well, if you're smart, you consider matte releases like those written and produced by Washington D.C.-based NewsUSA.

For those unfamiliar with this underused but effective marketing technique, a matte story is a preformatted feature article that print and online editors can use when they don't have enough copy to fill the space.

"When companies don't have million dollar budgets, how do you show investors and your sales team what you're doing? This is where NewsUSA comes in," said Rick Smith, founder and CEO of NewsUSA.

For a small fee, Smith said a client is guaranteed somewhere between 1,000-1,400 placements per story with media outlets in all 50 states. Clients are sent the tear sheets and screenshots to prove the placements. Currently, Smith said NewsUSA guarantees to place its clients' content on television sites and hundreds of digital and print newspapers.

Smith said NewsUSA will write and format the content based on the message the client wants to get across and provide images for client approval.

"Everything is a competition," he said. "For clients who have small budgets, but want to get their message nationwide, what are their options?"

In terms of mass marketing to the consumer for that amount of money, "you don't," Smith said.

In this way, Smith said he believes he's created a nice niche for people who are trying to do something, but may not have a big media budget.

"It's not surprising that clients who have even a modest budget will spend it with us," he continued. "We're a pretty attractive alternative."

For more information, visit www.newsusaadvantage.com.

Uber is worth five times Greece's banks

Business News - 5 hours 26 min ago
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Jessica Alba's Honest Company defends its sunscreen

Business News - 5 hours 37 min ago
Jessica Alba's The Honest Company has pledged to reach out to every customer who has complained about its sunscreen on social media.

Hedge funds want Puerto Rico to close schools

Business News - 6 hours 2 min ago
Hedge funds have a message for Puerto Rico: school is out.

First 3D-printed drug approved by FDA

Business News - 6 hours 6 min ago
For the first time ever, the U.S. Food and Drug Administration has approved a 3D-printed drug.

The WWE is red hot again. Here's why.

Business News - 6 hours 9 min ago
The WWE has cut ties with Hulk Hogan after racist comments came to light -- a rant that took place in the middle of recording a sex tape no less.
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